Visual Identity DeDO

Project Type: Branding
Client: DeDO Associació Cultural

DeDO is a cultural association that aims to diffuse electronic music and digital in Barcelona. They are the creators of the Ableton Live User Group in the city, workshops and organise an electronic music festival annually, called 'Tupper.' 

After working as a visual artist at Tupper, I decided to work with the team to refresh their graphic identity in line with their growing activity. This involved both a refresh of their existing logo, as well as creating branding for the communication of their events across all levels of activity:

- Workshops

- Live sessions & DJ sets

- Tupper Electronic Music Festival

- Ableton Live User Group
 

First, a summary of the activities had to be established in order to define the needs of the organisation. Each of the activities was defined clearly in relation to the others,

Then, the logo was refreshed, setting the tone for the rest of the project.

Next, the basics - typography and colour before developing a full graphic identity system that would allow the association independence and freedom in the application of visuals.

Two moodboards led me to the concept for the visual identity: MORSE Code, the visualisation of sound

You can see the implementation of the website design by Fabio Rose here: