Project Type: Branding
Client: DeDO Associació Cultural
DeDO is a cultural association that aims to diffuse electronic music and digital in Barcelona. They are the creators of the Ableton Live User Group in the city, workshops and organise an electronic music festival annually, called 'Tupper.'
After working as a visual artist at Tupper, I decided to work with the team to refresh their graphic identity in line with their growing activity. This involved both a refresh of their existing logo, as well as creating branding for the communication of their events across all levels of activity:
- Workshops
- Live sessions & DJ sets
- Tupper Electronic Music Festival
- Ableton Live User Group
First, a summary of the activities had to be established in order to define the needs of the organisation. Each of the activities was defined clearly in relation to the others,
Then, the logo was refreshed, setting the tone for the rest of the project.
Next, the basics - typography and colour before developing a full graphic identity system that would allow the association independence and freedom in the application of visuals.
Two moodboards led me to the concept for the visual identity: MORSE Code, the visualisation of sound
Selected Works
Audiovisual City Web RedesignUser Interface Design, User Experience Design
Online Printers Poster Competition, Forward FestivalAnimated Typographic Poster
Visual Identity - DeDO BarcelonaVisual Identity
Word of Mouth WebUser Interface Design
3-Dimensional TexturesIllustration
Printsome Blog RedesignUser Interface Design
Abstractus – LindrumMusic Video
ESL Education - Blog RedesignUser Interface Design
Brand Name InfographicIllustration, Editorial Design
Cosmic Gate - XR live showVisuals
Josefin Slab Type SpecimenEditorial Design, Typography
Mobile World Congress 2019Live A/V
Live Visual FeedbackLive Visuals
Valentine's email campaignMarketing Design
Gravedad Cinética EditsIllustration
Push, Turn, MovePhotography
ESL International Workshop Branding & Project ManagementBranding, Project management
SHIFT FanzineEditorial Design
Extended Play MagazineEditorial Design
NASA MagazineEditorial Design, Typography
Diürn - No Teniu EscapatòriaMusic Video
Eufonic Festival VisualsVisuals
Everdross - Retell LuxuryVideo spot
Disperse Record LabelVisual identity
Selected InfographicsIllustration, Editorial Design
Mockup Creation & E-booksE-book, photography
36 Days of TypeVisuals
AV Photo JournalismPhotography
ISMO WoodcraftLogo Design
Owen Rabbit - WeedsMusic Video
Freedom ProjectPhotography, Web Design
Akanto - Children's Furniture CatalogueIllustration
Edible Insects InfographicIllustration
David Bowie - DualityEditorial Design
Word of Mouth TV ChannelAnimation, Visual Identity
Nitsa Club, Sala ApoloVisuals
Cosmicomics SeriesEditorial Design
Fritz & The Cat - Room for Two EPEditorial Design
Tupper BarcelonaVisuals