Audiovisual City Web Redesign

Project Type: User Experience Design, User Interface Design
Client: Audiovisual City

After collaborating with the international online web magazine for several years, I decided to do a UX audit and to redesign the whole site (it hadn't been modified since 2011). We had to keep the wordpress template structure in order to migrate the content easily, but I worked closely with a Frontend Developer to make the site responsive.

UX Research

I ran hotjar on the homepage for 3 months and analysed the results.

We got visits from 29 countries in that time, and a reasonable number of sessions, so I decided to run a survey to try and understand who our users actually are.

Information Architecture

On the basis of this research, I created a structure for the project that included merging, removing and adding new pages.

Wireframing

Next, I went on to wireframe the entire project, until I was satisfied that the users' needs would be met with the new structure.